FACULTY
DEVELOPMENT PROGRAMME
5-DAY
FACULTY DEVELOPMENT
PROGRAMME
ON
MARKETING
FOR
MANAGEMENT
TEACHERS
From:
26th – 30th June, 2006.
at
Indo-American
Centre for International Studies, Osmania University Campus,
Hyderabad.
IN
ASSOCIATION WITH
ASSOCIATION OF INDIAN MANAGEMENT SCHOOLS
DECCAN SCHOOL OF MANAGEMENT
DARUS-US-SALAM, HYDERABAD
INTRODUCTION
Marketing management in the country
has made phenomenal growth in last two decades. There is an
ever-increasing demand for high quality managers & management graduates.
This led to rapid growth in number of management institutions in the country.
However a large number of institutions in spite of having good infrastructure
lack in terms of efficient faculty. Faculty lack in subject knowledge,
pedagogical skills & Industrial exposure; consequently the quality of
management education is persistently deteriorating. As a result the management
graduates are unable to meet industrial demands. Hence there is a need for
intensive Training Programme to orient teachers in the institutions to the
modern pedagogical tools suitable for management education.
FOR
WHOM
The faculty development Programme is
organized for faculty members of management schools approved by AICTE It
intends to enhance the pedagogy skills of management teachers in the area of
marketing.
OBJECTIVES
OF FDP
· To
provide an overview of the current areas of key marketing management issues.
· To
provide an in-depth understanding of modern pedagogical tools necessary for
management teachers.
· To
understand the responsibilities of the academicians and their role to equip the
students with the necessary skills and knowledge necessary to practice
marketing management.
· To
enhance the teaching and training skills of teachers.
KEY THEMES OF FDP
The FDP would cover, inter alia,
emerging challenges and issues in Services Marketing,
Consumer Behavior, Strategic Marketing, CRM, E-Marketing,
International Marketing, Healthcare Marketing and New Product Development.
TOPICS COVERED
Emerging Challenges and Issues in :
Ø Service Marketing (including, Healthcare, Insurance,
Banking, Hospitality Management, IT & ITES).
Ø Consumer behavior
Ø Non Profit Marketing
Ø Brand Management
Ø Rural Marketing
Ø Logistics and Supply Chain Management
Ø Strategic Marketing
Ø Customer Relationship Management
Ø Modern Methods of Teaching Marketing
Ø Sales Force Management
Ø International Marketing
Ø Promotion Strategies
Ø Women as Consumers & Purchase Decision – Makers
Ø Managing Price Quality Relationship
Ø New Product Management.
Resource Persons :
Prof. Mohd. Suleman Siddiqui
Vice Chancellor,
Osmania University,
HYDERABAD.
Dr. Uday Salunkhe,
Director,
Prin.L.N,Welingkar Institute of Management
Development & Research,
Lakhamsi Napoo Road,
MUMBAI – 400 019.
Dr.K.N.Kapil,
Deputy Director
Institute of Productivity & Management,
Resource House,
Pocket G,
Pallavapuram – I,
MEERUT – 250 110.
Dr. Sheeba Kapil,
Asst. Director
Institute of Productivity & Management,
Resource House,
Pocket G,
Pallavapuram – I,
MEERUT – 250 110.
Mr. K. Gangadhar,
Director,
Heritage Hospitals,
HYDERABAD.
Mr. Feroz Mohd,
Vice President,
Sierra Atlantic,
Banjara Hills,
HYDERABAD.
Sudarsanam Padam,
SAIL Professor of Public Enterprise,
ASCI,
HYDERABAD.
Mr. A.L. Nageshwar Rao,
General Manager,
Andhra Bank,
Near AG office,
Saifabad,
HYDERABAD.
Dr. Kinnera Murthy, B,
Dean of Training & Conferences,
Administrative Staff College of India,
Khairtabad,
HYDERABAD.
Prof. Vidyadhar Reddy,
Dean, Department of Business Management,
Osmania University,
HYDERABAD.
Prof. Vankatramna,
Center for Management Studies,
Hyderabad Central University,
Gacchi Bowli,
HYDERABAD.
Prof Mohd. Masood Ahmed
Principal
Deccan School of Management
Darussalam
HYDERABAD
ABOUT DSM
Deccan School of Management was established in the year 1991 by Dar-us-Salam
Education Trust. It is affiliated to Osmania University and
approved by AICTE. Currently DSM offers post graduate Programme in Business
Administration(MBA) & Post Graduate Programme in Hospital Management
(M.H.M).
It is offering MHM at its own
state-of-the-art 1050 bedded Owaisi Hospital & Research Centre. It has
reached the milestone of being a premier Management Institution in Andhra
Pradesh. The COSMODE-BUSINESS WORLD survey 2006 rated DSM as one of the top 100
B-Schools in India. The Institute is associated with reputed hospitals
in India and Abroad for Practical, Internship and Placements.
ABOUT AIMS
The
Association of Indian Management Schools (AIMS) was formed in 1988 as a network
of management schools in the country at the National Conference of the Heads of
Management Education Institutions on “National Education Policy and its
implications for Management Education in the Country” held at Indian Institute
of Management, Bangalore in April 1988. Since then it grown into a
powerful body for management schools in the country with a membership of about
four hundred institutes. AIMS is the second largest network of
management schools in the world.
The Objective of AIMS is to: provide
a dynamic network of institutions engaged in Management Education, Training and
Research in India. It is to contribute to the development of Management
Education, in all its aspects, both qualitatively and quantitatively and to
help maintain and improve standards of teaching, research and examination.
FEE
The
Programme is subsidised by AIMS. After subsidy the fee for the
Programme is Rs. 1500/-. The fee includes boarding, lodging and Study
Material. Accommodation will be provided for the non-local
candidates only.
For
further Enquiries
CONTACT
Prof
Mohd Masood Ahmed
PROGRAM
DIRECTOR
Principal, Deccan School of
Management
Darussalam,
Aghapura
Hyderabad –
500 001.
.JPG)
